Your guide to Fine Food Australia 2024
Fine Food Australia is back for another year — its 40th to be exact. Australia’s largest B2B foodservice event will be held at Melbourne’s Convention and Exhibition Centre from 2–5 September and showcase innovations across the hospitality category from bakery to beverages, produce, equipment, technology, manufacturing, and everything in between.
This year’s show is set to be bigger than ever, which coincides with Fine Food’s milestone anniversary. “As we celebrate Fine Food Australia’s 40th year, we reflect on how it has evolved, embracing innovation, trends, and challenges of the culinary industry here in Australia,” says David Longman from Diversified Communications.
“From humble beginnings to a large-scale international trade event … Fine Food Australia is testament to the enduring spirit of culinary excellence and the platform’s role in shaping the future of food in Australia.”
Original story and image on Hospitality Magazine
Original story and image on The Rail
How to Organize a Food Festival in Your Community
A food festival is a fantastic event that can bring a community together, encourage people to shop locally, and introduce unique flavors to enhance people’s lives. If your restaurant is considering planning an event in your area, you should probably get all the details sorted before the planning actually starts.
Here are a few tips to help you on your journey and teach you how to organize a food festival nobody will ever forget.
Pick a Theme
Picking a theme for your food festival is a good way to find direction. If your restaurant is the one running the festival, you may want the theme to revolve around your restaurant’s theme – or, at least, have it included.
5 Low-Cost Google Marketing Strategies to Grow Your Business
At this point, pretty much everyone is aware that Google is the biggest search engine in the world. With a nearly 92% global market share, it’s pretty obvious that if you want to attract new customers, it’s a safe bet that many of them are on Google.
But then the question becomes, what should businesses be doing to reach those users? How do you “get on Google” so your potential customers can find you? That’s what we’re going to discuss today. This is a series of Google marketing strategies you can use to take advantage of getting on the world’s largest search engine, some free, some paid.
5 Low-Cost Google Marketing Strategies to Grow Your Business
Original story and image on Wordstream
Original story and image on Restaurant Business
Are food influencers a good investment?
My PR person recently sent a food writer/influencer to dinner at my restaurant, a high- end omakase. She looked bored and like she didn’t want to be there, didn’t engage with the chef, didn’t tip well and I’m not even sure if she’ll write about us. And I had to comp her and her plus-one! My PR person assures me this is important, but I question it.
Even as a food writer who is invited to dinners and press events, I will say you are 100% right to question this strategy. You are bearing three costs here: the cost of your public relations firm, the cost of the comped meal, and the opportunity cost of not having paying guests in those seats. Of course, those costs could be seen as investments: one glowing bit of content about your restaurant in the right publication or social media channel could recoup those costs many times over in revenue for your operation.