Why the Best Restaurants Cater to All Five Senses
Original story and image on FSR Magazine
Why the Best Restaurants Cater to All Five Senses
THERE HAS NEVER BEEN A BETTER MOMENT TO CREATE NEW HOSPITALITY EXPERIENCES.
Hospitality is the most complete creative challenge, period. Artists create for the eyes. Musicians for the ears. Perfumiers for the nose. Industrial designers for the fingers. But only in hospitality do we combine all these with taste to weave immersive, memorable experiences for all five senses.
I spend my time with operators creating menus, ops platforms, architecture, and brands—and I’m not sure how many of them fully appreciate just how amazingly creative they are. I have some perspective on this.
Original story and image on Sydney Morning Hearld
In 1976, a tuna sandwich at the school canteen set you back 24 cents. Now it’s a falafel wrap for $9
In 1994, the NSW Healthy Canteen Association unveiled the tuck shop of the future. The concept design predicted canteens would become mini McDonald’s restaurants, albeit with healthier food. Tuck shops would be slick privatised operations, employees in uniforms would replace volunteer parents and canteen revenue was predicted to surge past $1 million a day as healthy food boomed.
Almost 30 years later, there are no McDonald’s-style fast food restaurants and tuck shop profits are decidedly lacklustre. Health bureaucrats have won the battle on junk food, successfully stripping unhealthy snacks from sale with the introduction of a policy called the Healthy School Canteen Strategy six years ago.
Original story and image on Next Restaurants
5 Cybersecurity Tips to Keep Your Online Restaurant Business Safe
The number of cybercrimes is growing at about 15% per year. And restaurants aren’t immune from these attacks. In fact, they’re often easy targets for cybercriminals as they provide relatively hassle-free access to confidential financial data of their customers. This means it’s imperative for restaurant operators to be aware of current cybersecurity protocols and build a culture of questioning.
As restaurant data is highly prone to hacker invasion, cybersecurity for restaurants has become an absolute priority. In today’s article, we will walk you through the best five security tips in restaurants.
5 Cybersecurity Tips to Keep Your Online Restaurant Business Safe
Original story and image on Colorado Biz
How to Utilize Color Psychology to Boost Your Digital Marketing Efforts
Conversions are the main aim of any business webpage, and the colors you use in your branding palette can have a massive impact.
When creating an online presence for your business, there are a lot of things to consider. From the font you use and how you talk to your audience to what products you sell and who exactly you’re targeting. The list goes on. But what if we told you that colors, too, can play a big part in making or breaking your online presence? Come with us on a journey to discover how to leverage color psychology in marketing to boost your web conversion rates.
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