What's the point?

Original story and image on qsrweb.com

Has the point of sale become analog in the digitized restaurant industry?

The pandemic economy has taught restaurateurs (somewhat painfully) the art of the pivot. Many who weren't equipped to deal with the abrupt and dramatic shifts in the industry last year had to scramble to adapt to new delivery and online ordering systems or face closure.

A key casualty of the pandemic for restaurants is the point of sale (POS) system as we have known it. No longer can restaurant owners rely on POS terminals alone to conduct transactional business. In fact, more than 70% of restaurant customer transactions are now conducted beyond the traditional face-to-face ordering experience.

Why restaurants are switching from a transactional mindset to a customer mindset

There's no such thing as restaurant transactions — there are only customers. The top 5% of guests drive approximately 30% of sales, and any restaurant brand that doesn't prioritize increasing customer lifetime value is now at risk. Those are the big takeaways from the "Why restaurants are switching from a transactional mindset to a customer mindset".

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Original story and image on bizjournals.com

12 ways to use discounting to get people through the door

Everyone needs a steady flow of customers. It’s tempting to focus on your best customers, but it’s rare they fill all the seats in your restaurant or buy all the stock off your shelves.

Everyone loves discounts. We want to buy when things are on sale!

How can you get this to work in your favor?

5 Creative Marketing Strategies that Use Digital Signage

Digital displays could be a great investment in your long-term success.

Digital signage is everywhere you look in the public arena nowadays. Digital displays fill kiosks and stands at the mall, and can be spotted inside airports and retail businesses. Our world has been undergoing a digital revolution, but digital signage isn’t just trendy – it’s highly effective.

According to marketing data gathered by Visix, 80% of shoppers reported they have chosen to enter a store because a digital sign caught their attention.

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Categories: Fresh Serve Industry News