What Cafe & Bistro Owners Need to Know About Local SEO
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Original story and image on Restaurant Engine
What Cafe & Bistro Owners Need to Know About Local SEO
As a business owner, you have most likely heard of search engine optimization (SEO), but have you heard of local SEO?
Local SEO is a strategy you can employ to help your restaurant show up in local search results. This is most important for restaurant owners because your target is people in your local geographic area.
Let’s look at what café and bistro owners need to know about local SEO.
Leverage Your Google Business Profile
If you don’t currently have a Google business page for your restaurant, you need to do this as soon as possible as it’s vital for your local SEO. It’s key to maximizing visibility for your café or bistro.
Having a Google Business Profile also ensures that you’ll show up on Google Maps and search results. If you have a profile, you may show up three times on search engine results pages. First, if you’re using Google Ads, your ad shows up. Next, you may show up in organic search results, and you may show up in the Google Maps section.
Consider this the trifecta for local SEO. Google Ads dominate the top spaces, and your Google Business Profile gains local traction, while your organic search drives traffic to your website.
Original story and image on Next Restaurants
How to Make Your Restaurant More Efficient
Running a restaurant involves a lot of moving parts. It can be difficult to stay on top of everything, let alone make sure you’re optimized to run as efficiently as possible. But that’s why it’s so important to run an efficient restaurant—because things can get so unwieldy so quickly.
Restaurant efficiency is about more than just doing things as quickly as possible. It’s about intentionally running your business and setting up workflows to optimize for speed, cost, and profitability all at the same time. Here’s how you can improve your eatery’s efficiency in an effort to win more customers and boost profitability:
Why Does Restaurant Efficiency Matter?
Original story and image on Jeremy Utley Design
How to Have an Innovative Idea: Three Simple Steps
Quick: come up with an innovative idea!
If you’re anything like the thousands of professionals and graduate students I’ve coached over the last fifteen years, panic alarms just went off.
“You can’t just do that,” you might think. “Innovation doesn’t obey instructions – or follow rules.”
But the truth is, the creative process is hardly a mystery – in fact, it can be broken down into three simple steps.
Step 1: Make a bug list
It’s a common misconception that ideas come from nowhere, pouncing on unsuspecting ideators unannounced. Nothing could be farther from the truth.
Brilliant ideas come to those who have developed something of an obsession for a particular problem, and so the question begs to be asked: “What’s your problem?”
The simple way to discover your problem is the aforementioned bug list. I’m not referring to errors in lines of code. This is an assignment we’ve been giving students at Stanford since the 1960s, long before computer programming entered common parlance.
Essentially, a bug list is a running list of things that “bug” you. That’s how Lorraine Sarayeldin stumbled upon the initial spark for what would become her food business, Pom Pom Paddock. She became obsessively attuned to the things that annoyed her – like, for example, making cauliflower rice by hand for every meal.
Doing Rounds of The Kitchen Table
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