Virtual Restaurants are now a Thing!

Doing Rounds of The Kitchen Table

This week's fresh serve of news from around the Catering & Restaurant Industry.Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.

Deliveroo Australia unveils 70 ‘virtual restaurants'

Home delivery platform, Deliveroo, has today announced its new venture - ‘virtual restaurants' co-developed with Australian restauranteurs. Working with 26 restaurant owners, Deliveroo facillitated the testing of new food brands to create its 70-strong range of virtual restaurants.Read more ...Original story on foodservicenews.com.auOriginal story on marketingprofs.com

Five Ways to Use Social for SEO and Vice Versa

Social media and SEO are often viewed as mutually exclusive marketing practices.Here are five ways that SEO marketers and social media/community managers can work together to improve their respective practices.Read more ...

Diners Get Instant Access To Restaurant Bookings On Instagram

With the addition of 'action buttons,' Instagram users can now make dinner reservations and order delivery through the appInstagram’s new 'action buttons', created in partnership with industry websites like OpenTable and Grubhub, allow users to make dinner reservations, order food for delivery and have more direct communication with restaurants through direct messages.Read more ...Original story on psfk.comOriginal story on fastcasual.com

How to turn customer feedback (positive or negative) into more revenue for your restaurant

Every day, customers post thousands of restaurant reviews online. In fact, to date, Yelp has captured nearly 150 million of them.But the impact of feedback on existing customers has been less well understood until now. In a recent study of tens of thousands of individual customer satisfaction ratings captured on our platform following a verified transaction, we found that customers who provide private feedback have a 1.5x higher lifetime value and that — unsurprisingly — consumers with two consecutive negative experiences reduce their visit frequency by 45 percent.Read more ...

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