Top restaurant marketing trends 2022
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Original story and image on modernrestaurantmanagement.com
The Digital Foodie: Top Trends That Will Drive 2022 Restaurant Marketing
As the COVID-19 pandemic continues to throw curve balls, the restaurant business is getting knocked back down just as it was starting to recover. In particular, supply chain disruptions and staffing shortages – whether due to resignations or illness – are forcing quick service and fast casual restaurants to adapt quickly to changing conditions.
There are several related practices that I think we’re going to see prevail as dining brands look for innovative ways to not just survive but thrive.
Original story and image on restobiz.ca
7 ways professional design can help your restaurant in 2022
Over the past two years, thousands of restaurants have shut down across the country. Others have shut down their brick-and-mortar stores and moved to a permanent takeout model.
In the place of restaurants that shut down, many new ones have sprung up to take their place.
We’re left with an industry full of newcomers trying to stand out and leave their mark. An industry rife with competition, that’s ready to put the pandemic behind it and move on. In order to overcome the challenges posed by COVID-19, restaurant owners were forced to adopt new technologies to facilitate contactless dining and safer customer relations.
Here are seven ways adopting professional design can help your restaurant in 2022:
Original story and image on totalfood.com
Restaurant Misfits Podcast: Josh Morgan
Restaurant Misfits is a podcast dedicated to all things related to restaurant marketing, management, and everything else in between growing a restaurant business.
In this episode of the Restaurant Misfits podcast, Brett interviews Josh Morgan. Josh is the CEO and co-founder of Sesame, a new restaurant marketplace created by restaurants, for restaurants.
Original story and image on restaurantbusinessonline.com
Tech roundup: Why restaurants should pay attention to TikTok
An article was published in October 2020 on how restaurants are using TikTok. Since that time, McDonald’s made its first TikTok post, and now has 2 million followers. Other large chains, including Domino’s, KFC, Pizza Hut, Panera Bread and Wingstop, have joined the platform since.
Clearly, these brands see the same thing in TikTok which is that the app can influence people.
There is research to back this up. A study released in September by marketing agency MGH found that 36% of TikTok users have ordered from a restaurant after seeing a video about it on the app, including 65% of creators, or users that publish content on the platform.
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