The Yelp Factor: Are Consumer Reviews Good for Business?
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Original story and image on Harvard Business School
The Yelp Factor: Are Consumer Reviews Good for Business?
Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines. The more difficult question: Are these ratings reliable as a measure of product quality?
In recent years, consumer review sites including Yelp, Citysearch, and TripAdvisor have become the first stop for recommendations on everything from dinner to dentists. Along the way, they've earned a loyal following from fans, but also the ire of businesses that find themselves hurt by dyspeptic reviews.
![How to Run a Marketing Campaign on a Tight Budget [Expert Tips & Free Tools]](https://uploads.prod01.sydney.platformos.com/instances/647/assets/modules/homepage/webapp_uploads/blog/images/marketing-campaign-on-a-tight-budget10001700124475189-1700124476658.jpg)
Original story and image on HubSpot
How to Run a Marketing Campaign on a Tight Budget [Expert Tips & Free Tools]
When you have few resources, one of the worst things you can do is have unachievable expectations. You’ll have to scale them down and be realistic.
“If you're working with a tight budget, make sure that you have clear measurable KPIs and stop yourself from thinking of ways to grow the product from a paid perspective outside of the budget you have to spend,” says Dréa Hudson, Head of New Media Growth at HubSpot.
She adds that this can be challenging if you’re an ideas-first person, but also a lesson in prioritizing time, resources, energy, and budget.
Original story and image on Mamamia
The vegans don't want to split the bill with you
Splitting the bill is murky business.
Especially when people have different dietary requirements and budgets.
So, what if you're a vegan and all of your friends aren't? And what if their food costs a heck of a lot more than yours?
We spoke to the Mamamia community to hear their opinion on splitting the bill when one is a vegan. Here's what 10 women told us.
Original story and image on Restuarant Business
How top independent restaurants are returning to normal
Normal. It’s a word that many hesitate to use, but several of this year’s Top 100 operators happily report that 2022 was the first time that their businesses felt “more normal,” and they experienced “minimal Covid impact.”
The pandemic was a disaster no one will forget, forcing the closure of restaurants, shrinking dining rooms and causing a reduction in the labor force. After the dust settled, new challenges arose such as a sustained demand for delivery and outdoor seating, higher costs for labor and inventory, and rising inflation
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