The year that was

Tips to Survive a COVID world.

This week's fresh serve of tips from around the globe to help the Catering and Restaurant Industry survive a COVID world. Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.

The year that was – how we’ve fared and what we’ve learnt

This year has been a trying one for all of us – a year marked by hardship, social upheaval and personal and professional loss. For many foodservice professionals, the effect on business and livelihoods has been profound. Yet it has also been a year in which innovation and adaptability have come to the fore, with foodservice businesses moving swiftly to identify and exploit new sales channels so as to weather the storms of lockdowns and limits to dine-in service wrought by social distancing restrictions. Read more ... Original story and image on foodservicerep.com.au Original story and image on clubperfect.com.au

Digital restaurant signage and how it can boost your business

IN-STORE DIGITAL SIGNAGE is becoming increasingly popular as a means of generating customer engagement and thereby boosting your business. With consumers increasingly bombarded by all manner of imagery both in the external environment and online, concentration spans have shortened, making it harder for your advertising messages to ‘cut through’. You can no longer rely on old-fashioned static in-store signage to capture the attention of potential customers. A better alternative is to utilise dynamic digital displays which can change and update at regular intervals, providing a range of different messages, and whose movement is more likely to catch the consumer’s eye. These can be positioned both in-store and in your window displays to communicate with passing street trade. Read more ...

How Contactless Technologies Can Help Counter Hesitations About Eating Indoors

Restaurants took a hard hit at the outset of the pandemic, with revenues taking a sharp dive by more than 50 percent through April. Since then, the restaurant industry has experienced its ups and downs as the pandemic continues and restrictions fluctuate. As news of loosening restrictions in some parts of the country offers diners an opportunity to return to indoor dining, will customers be ready and willing? According to a recent study by McKinsey, more than 80 percent of survey respondents reported medium to high anxiety levels about the idea of returning to dine-in restaurants. The activities that cause the most anxiety appear to be touching shared surfaces and proximity to other customers. To encourage a swift recovery, restaurant owners and operators must think creatively and conscientiously about how they alleviate these fears and ensure a safe experience. Read more ... Original story and image on modernrestaurantmanagement.com Original story and image on entrepreneur.com

4 Things Your Marketing Team Knows That Can Help You Close More Business

Supercharging your revenue starts with learning what information the marketing team has at its disposal that can help your sales team close more deals. In-person events have traditionally been sales teams' bread and butter — the perfect opportunity to shake hands and close deals. But the current health crisis has turned that model on its head. Many companies have had to pull back from in-person sales and marketing strategies and instead redirect their budgets to a more digital-focused approach. Read more ...

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