The ripple effect

Ripl Helps Small Restaurant Owners

One thing is certain – the restaurant landscape is very different today than it was pre-pandemic and it will be a fight to recapture customers with fewer restaurants and increased competition. What can you do to reengage with customers? As restaurants set to reopen at full capacity Ripl shares insights on use of digital marketing tools to recapture customer relationships as competition increases Read more ... Original story and image on globenewswire.com Original story and image on qsrweb.com

Taking the data-driven approach to loyalty

In today's world, one need not explain the benefits of having a loyalty program. A restaurant's profits increase with an increase in loyal customer base, and the more loyal customers a restaurant has, the more potential it has to grow. A loyalty program that allows the customer and the business to understand each other better, and makes the customer feel valued and important is crucial for the success of that program. However, prior to any steps taken with the implementation of a loyalty program in a restaurant, one must be familiar with its goals, measurement approaches and how to adapt the program so that the restaurant can see results. Read more ...

50 Restaurant Marketing Tips

Good restaurant marketing requires constant effort. Every small business owner needs a marketing plan to succeed. It should include food photos and other features. Remember, a good restaurant marketing plan should be unique. It should be tailored to your budget and needs. And it should all start by understanding how to write a business plan for a small restaurant so it can be part of your operation moving forward. Read more ... Original story and image on smallbiztrends.com Original story and image on techcrunch.com

5 tips for brands that want to succeed in the new era of influencer marketing

Influencers are a natural byproduct of this desire for social validation, and as social permeates the customer journey, creators have become an essential source of validation and trust. Indeed, social validation is what social platforms are built on, so it’s a significant component of how we derive relevance online — and the deeper integration of social is changing the dynamic between brands and digital creators. Read more ...