The Psychology Of Menu Design – Why It Is So Important

Doing Rounds of The Kitchen Table

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The Psychology Of Menu Design - Why It Is So Important

Perceived value makes people spend more.

According to a consulting firm, your menu should express your restaurant's personality, focus on your overall business goals, promote your profitability and entice your customers. To accomplish those goals and do them well, you have to concentrate on your menu engineering. It's not as simple as listing your items and scribbling a price. You've got to think about it. In this article, we look at the psychology of menu design, and why it's so important... Read More The Psychology Of Menu Design - Why It Is So Important

Need to Get Some Real Work Done? Have a Glass of Wine at Lunch

Okay, so this might not make a ton of sense, but whenever I need to get some real work done, I go out to lunch. And then I order myself a drink. Hear me out. Do you work in an office? If so, you know that nothing genuinely creative gets accomplished in one. An office is a minefield of meandering meetings and pop-up calendar invites. But a restaurant? At lunch? All by myself? That sparks me to life. Restaurants-the good ones, at least-remind you to live a little. Which is what I try to do in this letter each issue... Read More Need to Get Some Real Work Done? Have a Glass of Wine at Lunch

Are you savvy about technology?

The restaurant industry is making big strides in adapting to technology, but still has a ways to go before it is a leading-edge player, new research from the National Restaurant Association finds. In its new report,"Mapping the Restaurant Technology Landscape," the NRA discovered that one-third of restaurant operators consider their businesses lagging in technology. "Restaurants in some ways are quite tech-savvy when it comes to implementing customer-facing tools, like websites and guest Wi-Fi, but are less so in other areas, such as online reservations and ordering, tabletop devices, touchscreen kiosks, mobile payment and smartphone apps," said Annika Stensson, the NRA's director of research communications Read More Are you savvy about technology?

Culinary events cultivate customer engagement

Cooking classes provide a perfect opportunity to learn more about your guests. Thinkstock Turning your restaurant into a classroom is a fun way to create positive buzz. As the owner of Bellina Alimentari, I perform many different jobs on a daily basis. The one I most enjoy, and the one I find most rewarding for the business as a whole, is interacting with our customers. Through our Culinary Club, which offers a variety of exciting activities, I am given the opportunity to engage directly with our guests, exchange ideas and... Read More The Culinary events cultivate customer engagement

How to Appeal to Generation Z

One of the biggest challenges facing restaurant brands today is how to capture the attention of Generation Z diners and how to keep them coming back. Restaurant chains want to build brand loyalty with Gen Z and create lifelong customers. This column will provide a sketch of Gen Z using insights from our recently updated Generational Consumer Trend Report. As a whole, Generation Z is an extremely fast-paced, convenience-oriented group. They patronize quick-service restaurants more than any other segment, with a particular tendency to frequent specialized snack concepts such as Pinkberry, Ben & Jerry's and Jamba Juice. Read More The [How to Appeal to Generation Z](/blog s.technomic.com/how-to-appeal-to-generation-z/)

Jimmy Buffett's Margaritaville(™) Volcano Nachos

If you love nachos then you must experience the Margaritaville volcano nachos. I've you've never ordered this at a Margaritaville, it's a massive dish of loaded nachos that is topped with salsa, queso, ground beef, jalapenos and of course a ton of cheese. Fortunately for you, today's secret recipe will show you how easy it is to recreate this dish at home. Top it with some fresh guacamole and sour cream. Read More Jimmy Buffett's Margaritaville(™) Volcano Nachos

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