Texting for profit
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Original story and image on modernrestaurantmanagement.com
Using Location-Based Advertising with Text Message Marketing
Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works.
To maximize the benefits of location-based marketing strategies, companies can add text message marketing to their toolkit of messaging approaches.
Original story and image on qsrweb.com
Patrons who opt-in to text marketing spend more
Text message marketing subscribers visit restaurants 44% more frequently than non-subscribers, and once a consumer joins a restaurant's text messaging program, the spend increases 23%.
The No. 1 takeaway from the pandemic that they've learned is that building an efficient, direct to consumer owned media channel is critical — and text messaging enables that.
Original story and image on fastcasual.com
Groundbreaking Benchmarks for Text Message Marketing
Text message marketing is outpacing app and email subscriber retention by a factor of 2X and 3X.
This seminal Restaurant Text Marketing Benchmarks report is the result of deep-diving into 3 years worth of text program data, digging through more than 500 million text transactions sent to 15 million consumers from more than 40 foodservice brands. Now, we can quantify the impact of a text message marketing program and calculate the economic value.
Original story and image on pizzamarketplace.com
Are You Delivering a Guest Experience that Delights?
Full-service, quick-service, and fast-casual restaurants have gone through an enormous change since COVID-19 first appeared. The short-term tactic of shifting to a full off-premise model has become a long-term strategy of developing an efficient and convenient program for online ordering and touchless curbside pickup and delivery. Let’s look at some of the numbers behind this growing trend.
It’s a new world out there. With consumers now expecting more convenience and a better online experience from every vendor, more restaurants are turning their attention to SMS messaging.
Doing Rounds of The Kitchen Table
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