Social Marketing: Insights from Meta’s Restaurant Summit
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Original story and image on Modern Restaurant Management
Social Marketing: Insights from Meta’s Restaurant Summit
On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants.
The day served up a multi-course menu of timely topics designed to empower restaurant marketers, including tapping into industry trends, deploying strong loyalty app campaigns, boosting ad performance with AI-powered tools, and the importance of storytelling and upleveling brand creative.
Advertising for the Hungry Consumer
Digital channels are playing their greatest role in shopping to date, and it’s well known that many diners are looking up restaurant menus before visiting.
“Webrooming,” or researching online before buying in person, has risen 1.95x over the last four years, showing that the food and beverage journey for shoppers often starts in the digital world. Between Facebook, Instagram, WhatsApp, and Threads, Meta offers a vast ecosystem of products for consumers to find and interact with consumer brands, and the demands of interaction are ever evolving.
Original story and image on Broadsheet
How Aussie Tastes Have Changed Over the Last Decade
Ask any coffee-drinking Aussie about getting caffeinated overseas and most will say: it’s not as good as in Australia.
“Our coffee scene has its own biosphere here,” says Peter Dorkota, a coffee expert for Lavazza. “We do it a bit differently compared to the rest of the world.”
For Dorkota and Nick Ferrara, another of Lavazza’s coffee experts and trainers in Australia, it was a tough standard to work to as the two embarked on a mission to create a range of coffee blends designed specifically to suit contemporary Australian tastes.
“We love a soothing, gentle, hug-in-a-cup experience when we get our milk-based coffee drink, which is what most Australians drink,” Dorkota says.
After two years of development, including extensive blind tasting and taste profiling, the country’s sweet tooth became apparent. The Lavazza team found that notes of chocolate were a clear winner for coffee lovers between the ages of 25 and 45 who go to cafes multiple times a week. From there, they identified three distinct flavour strands that fit Aussies’ preferences.
Original story and image on Restaurant News
Top Five Restaurant Marketing Trends in 2025
Restaurant industry visionary and marketing expert predicts five areas for growth that successful concepts will be employing by 2025.
Top Five Restaurant Marketing Trends in 2025When Carolyn Walker began working in restaurant marketing in 1993, she was struck by how fast-paced and dynamic it was. Fast-forward 30 years later and the opportunity for innovation and technology advancement has only accelerated. Walker’s full-service marketing and advertising agency, Response, is known for helping ambitious brands punch above their weight.
For restaurants competing in today’s demanding industry, Walker shared five of the top trends she predicts, each with the potential to considerably impact business in 2025 and beyond for businesses of any and every size.
Original story and image on Pitcher Partners
Restaurant take aways might be a recipe for retail’s success
Collaboration can improve operational efficiency, productivity and brand loyalty
Start small and set the ground rules early to ensure an effective partnership
Sectors such as hospitality are scaling collaboration efforts as they face increasingly challenging trading conditions – should retailers take a leaf out of their menu?
High quality service, building brand loyalty, and coping with seasonal demand changes are some of the common traits of hospitality and retail.
But in the current tough business environment, for both sectors, these elements have become obstacles that are proving very difficult to overcome alone.
Retail turnover, which includes restaurants and cafes, rose 0.7 per cent in August 2024, according to the Australian Bureau of Statistics (ABS), while turnover, which was flat for much of the year, has edged up 3.1% across the 12 months to August, seasonally adjusted.
Restaurant take aways might be a recipe for retail’s success
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