Sharing the Secret Sauce

Doing Rounds of The Kitchen Table

This week's fresh serve of news from the Catering and Restaurant Industry. Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.

BE Exclusive: Burger King's Fernando Machado shares his secret sauce of marketing

Fernando Machado, the celebrated global CMO of Burger King, spoke about not letting bad times take the bite out of marketing, in an exclusive chat with Brand Equity... As marketers re-align their plans to respond to new realities, Fernando Machado, the global chief marketing officer of Restaurant Brands International that owns Burger King, Popeyes and Tim Hortons, sticks to his recipe for success. Here's a look at how Machado, his team and agency partners keep Burger King hot on the trending list with every campaign. Read more ... Original story on brandequity.economictimes.indiatimes.com Original story and image on marylandreporter.com

Top 7 benefits restaurants can get from using an online food ordering system

We're living in a digital world right now in 2020. More and more technologies developed by IT specialists help us in day-to-day life by making it more accessible, convenient and comfortable. Most of the time we're just a few clicks away from the desired thing we want to get. One of such conveniences is an online food ordering system. About 60 percent of restaurant customers in The USA place the orders online – either for takeout or delivery at least once a week. About 30 percent will do that twice a week. More than 30 percent of overall orders are placed online. Read more ...

TikTok proves potent marketing channel for some restaurants

The fast-growing social media app has helped drive engagement—and sales—from Gen Z consumers. So why aren't more restaurants using it? When Dunkin' launched a collaboration with 16-year-old TikTok megastar Charli D'Amelio, it immediately broke its record for daily active app users. "On launch day, we saw a 57% increase in Dunkin' app downloads in comparison to our previous 90-day average,". Read more ... Original story and image on restaurantbusinessonline.com Original story and image on afr.com

Uber defends 30pc restaurant commissions

Uber has defended the controversial high commissions it charges to restaurants using its Uber Eats platform, saying the company helps to drive business back to the restaurants via marketing and other support. Uber indicated that there were no plans to further lower its 30 per cent commission rate, having dropped it by 5 percentage points earlier this year. Read more ...

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