Restaurant Website Mistakes to Avoid
Your restaurant website is open 24 hours a day, seven days a week. It’s your most pivotal piece of digital marketing. It is the beginning and end of your marketing strategy. Your website brings you business, informs people, and showcases your menu.
Your restaurant website is open 24 hours a day, seven days a week. It’s your most pivotal piece of digital marketing. It is the beginning and end of your marketing strategy. Your website brings you business, informs people, and showcases your menu.
As such, you want to take very careful care of it. To help you, let’s uncover the restaurant website mistakes to avoid.
Your Navigation is Confusing
- Think of your navigation as the roadmap to your website. The last thing you want is for people to struggle to find what they are looking for. (tweet this)
- First, you want to categorize your pages and arrange them with a hierarchy. This makes it easy for people to get from one spot to another. Here are some solutions to navigation issues:
- Keep your main navigation at the top because this is where people expect to see it.
- Use a different color for your links or make them bold so you differentiate them from plain text.
Original story and image on Restaurant Engine
Original story and image on Restaurant Dive
Back to Basics: 5 ways restaurants can prepare for a successful grand opening
Training, research, marketing, influencer buzz and loyalty programs can all ensure patrons walk into the restaurant on day one, and return during the weeks after, experts say.
Excitement and opportunity accompany opening day of a new restaurant, as its restaurateur finally sees their vision play out to the world. However, ensuring success during that grand opening requires months, or even years of labor, planning and preparation.
A successful grand opening takes more than serving an excellent plate of food to customers, experts say. It requires time to properly train employees, a soft launch, a lot of research, and making sure customers actually walk through their doors on day one and return the days and weeks after.
Back to Basics: 5 ways restaurants can prepare for a successful grand opening
MRM on Trend: Coffee Mixology
Ever-popular coffee is also proving to be an uber versatile ingredient for restaurants, bars and coffeehouses. More than half of North America’s 50 Best Bars have coffee cocktails on their signature menus, according to bar inventory resource, Backbar. According to a recent survey, one in four Americans like to drink espresso martinis, and in 2024, the cocktail trend remains strong, having experienced a 50 percent growth over the preceding 12 months.
This interest in coffee mixology is not limited to bars and restaurants, it's also grinding in coffee houses across the country. From matcha tonic to coffee cola and everything in between,Top Note, a craft mixer and soft drink company based in Milwaukee, has been receiving requests to add their premium sparkling mixers to menus across the country.
Original story and image on Modern Restaurant Management
Original story and image on QSR Web
7 social media marketing tips for restaurants in 2024
Social media tips for restaurants don't have to be hard. They just take some thought. Consider these seven tips for managing your social media marketing strategies.
Want to turn your restaurant's social media pages from ghost towns into bustling online communities? Social media experts agree — a strategic approach is key to maximizing your reach and attracting hungry diners. Social media tips can help your restaurant succeed.
In today's competitive restaurant industry, a strong social media presence is no longer optional — it's essential for driving customer engagement and boosting sales. But with so much noise on platforms like Instagram, TikTok and Facebook, many restaurants struggle to cut through and connect with their target audience. Here, we'll explore powerful social media tips specifically designed for restaurants in 2024, helping you leverage these platforms to build a loyal following and skyrocket your online presence.