Restaurant marketing miracles

Getting personal: 2 experts' tips on making restaurant marketing miracles

In restaurant marketing, brands have to get personal with their customers to score. Today's podcast focuses on two personalization experts' tips on making the kind of impact on customers that makes a big impact on restaurants' bottom lines. Personalization is among the most popular topics in the restaurateur's playbook and that's for good reason: It works. After all, what diner doesn't love it when their favorite fast food brand seems to know what they're hankering for and then hits them up with a well-timed message about a deal on that very menu item? Read more ... Original story and image on fastcasual.com Original story and image on forbes.com

How To Maximize Your Business Growth With The Right Marketing Tactics

As a business owner, you are the chef in your own restaurant. Nobody would expect you to know the secret of ideal lasagna if you only served Japanese fare. The same applies to marketing. You don’t have to know every marketing tactic out there, but if you want to become the best in your niche, you have to be aware of the little things that make a big difference. The marketing tactics below are often used interchangeably, or one is preferred over the other. However, there are some key differences, and you need to know them before you start building an online and offline presence. Read more ...

How Restaurant Owners Can Use Audio Marketing

Audio is making a big comeback in the world of digital marketing. Why? The reason is simple. Over the last year, we have seen how much we rely on the ability to receive information at a fast pace and audio is the perfect on-the-go mode to make that happen for any business. So if your restaurant has been considering giving audio marketing a try – or you just want to learn more about it – here is a rundown of how and why using audio marketing can increase brand awareness for your eatery. Read more ... Original story and image on modernrestaurantmanagement.com Original story and image on restaurantdive.com

How to write a restaurant business plan

The 8 essential sections to include in your new restaurant’s business plan The restaurant business plan is a crucial first step in turning an idea for a restaurant into an actual business. Without it, investors and lenders will have no way of knowing if the business is feasible or when the restaurant will become profitable. Here are the essential elements that make up a restaurant business plan. Read more ...

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Catering Equipment Restaurant Equipment Restaurant Marketing Hospitality Industry