Reinventing loyalty

Original story and image on qsrmagazine.com

Why Now is the Right Time for Restaurants to Reinvent their Loyalty Programs

Digital loyalty programs are the future of restaurant marketing and reaching customers across multiple channels to deliver what they're looking for has become a priority.

In today’s digital age, we have the ability to transfer information freely and quickly with a simple click of a button. Businesses can now thrive in a data-driven society where consumer habits are readily available for companies to evaluate insights and make informed decisions.

Fine Food announces 2022 dates

Fine Food Australia is making a comeback next year with two shows set to run in both Sydney and Melbourne.

The first show will be held at Sydney’s ICC theatre in Darling Harbour, with dates from 8-11 March 2022.

Melbourne will host the second show at the convention centre from the 5-8 September 2022.

Registrations for Fine Food Sydney are now open.

Original story and image on goodfood.com.au

How Australia can address the great hospo staffing crisis

Hospitality is in crisis. Again. Diners are keen to eat out but there aren't enough staff to cook the chooks and pour the pinot. The evidence is everywhere: in job market statistics and the laments of industry players. You can deduce it from the "join our team!" job ads in windows at the local shops, in countless Instagram posts.

There are tens of thousands of open positions around the country, ranging from barista to head chef and everything in between.

New Survey Outlines Growth of TikTok as Restaurant Marketing Tool

Popular social media channels offer businesses a digital and social marketing campaign outlet. MGH, a full-service marketing and communications agency for franchise restaurants, sought to determine the level of influence the increasingly popular platform, TikTok, has on users within the restaurant industry.

Their findings indicate that TikTok can be an incredibly useful advertising tool if used properly.

Doing Rounds of The Kitchen Table

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Categories: Fresh Serve Industry News