Push and Pull

Doing Rounds of The Kitchen Table

This week's fresh serve of news from around the Catering & Restaurant Industry. Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.

Learning the basics of push marketing and pull marketing

Many people go into business without much knowledge in marketing. Some actually believe that if you have a product or service that offers good value, then customers will just automatically come to their doors. Thus the importance of marketing, and learning the two most basic types of it, push marketing and pull marketing, is essential in drawing an effective marketing plan for your business. Imagine that you have a hamburger restaurant and a hungry couple is standing right outside your door. How will you force them to come in and have a meal? Read more ... Original story and image on businessmirror.com.ph Original story and image on thehotelconversation.com.au

Hospitality with heart

IHG teams up with OzHarvest to help Australians in need InterContinental Hotels Group (IHG) has announced a new national partnership with OzHarvest, which will see the two organisations team up over the next two years to tackle waste minimisation and hospitality skills training for at-risk youths. The aptly named 'Awesome Partnership' kicked off at the start of September to coincide with IHG’s annual 'Giving for Good Month' and will see the two organisations team up over the next two years, tackling waste minimisation and hospitality skills training for at-risk youths. Read more ...

Local Intent Marketing

What Businesses Need to Know Local business marketing is at a turning point. Smartphones have far surpassed other avenues for local business discovery. 76% of people who search on their smartphones for something nearby visit a business within a day. Read more ... Original story and image on searchenginejournal.com Original story and image on franchising.com

How To Use Email Marketing for Your Restaurants

In today's hyper-visual world of social media, it may seem like email marketing is a little old-fashioned. Isn't it all about the Instachats and Snapgrams these days? Not necessarily! While social media is an important marketing tool, don't discount the value of email. More than 90% of Americans use email, compared with 69% who have at least one social media account. Read more ...

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