Petite Fours
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Original story and image on qsrmagazine.com
4 Keys to Building Digital Marketing During Omicron Shutdowns
Restaurants must remain relevant, even amid temporary closings.
The recent rise and rapid transmissibility of COVID-19’s Omicron variant has instantly put restaurant owners back in hot water. For some locations, in-person dining was only recently brought back into the playing field, along with the option for group dining and regular operating hours.
As businesses plan a quick response and prepare for a possible shut-down, here are four digital marketing strategies to help amplify your business outreach, presence and production.
Original story and image on fastcasual.com
4 ways to prevent ad cannibalization
One of the biggest marketing challenges consistently shared by restaurant franchise brand teams is the potential for ad cannibalization between national and local.
For brands to truly be successful in digital advertising, they must understand the impact that advertising campaigns have on individual locations and the brand as a whole. With 46% of all searches on Google seeking local information, localized advertising matters more than ever.
Original story and image on broadsheet.com.au
Four To Try: Specialised Homewares Stores and Lifestyle Boutiques in Sydney
Find furniture lovingly made from recycled materials, a perfumery that sells thousands of native scents, a wonderland of hand-picked gifts, and new openings that specialise in ethically made items.
The events of the last two years have made us deeply appreciative of our living spaces, especially in the role they play in creating a sense of solace and serenity indoors.
Original story and image on heysocal.com
Top 4 Plus Restaurant Marketing Strategies
Restaurant marketing is a tough job for business owners. In the current landscape of options, it can feel overwhelming to try and stand out from the crowd. Consumers are more informed than ever, and also have specific expectations and standards with their preferred businesses.
Rest assured that you have control over your marketing success. With a commitment to your brand, consistent efforts, and a willingness to adapt, you are setting your restaurant up for success in the marketplace. Here are our top seven strategies for effective restaurant marketing.
Doing Rounds of The Kitchen Table
We hope you have enjoyed this week's fresh serve of news from the Catering and Restaurant Industry.
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