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4 Keys to Building Digital Marketing During Omicron Shutdowns

Original story and image on qsrmagazine.com

4 Keys to Building Digital Marketing During Omicron Shutdowns

Restaurants must remain relevant, even amid temporary closings.

The recent rise and rapid transmissibility of COVID-19’s Omicron variant has instantly put restaurant owners back in hot water. For some locations, in-person dining was only recently brought back into the playing field, along with the option for group dining and regular operating hours.

As businesses plan a quick response and prepare for a possible shut-down, here are four digital marketing strategies to help amplify your business outreach, presence and production.

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4 ways to prevent ad cannibalization

Original story and image on fastcasual.com

4 ways to prevent ad cannibalization

One of the biggest marketing challenges consistently shared by restaurant franchise brand teams is the potential for ad cannibalization between national and local.

For brands to truly be successful in digital advertising, they must understand the impact that advertising campaigns have on individual locations and the brand as a whole. With 46% of all searches on Google seeking local information, localized advertising matters more than ever.

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Four To Try: Specialised Homewares Stores and Lifestyle Boutiques in Sydney

Original story and image on broadsheet.com.au

Four To Try: Specialised Homewares Stores and Lifestyle Boutiques in Sydney

Find furniture lovingly made from recycled materials, a perfumery that sells thousands of native scents, a wonderland of hand-picked gifts, and new openings that specialise in ethically made items.

The events of the last two years have made us deeply appreciative of our living spaces, especially in the role they play in creating a sense of solace and serenity indoors.

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Top 4 Plus Restaurant Marketing Strategies

Original story and image on heysocal.com

Top 4 Plus Restaurant Marketing Strategies

Restaurant marketing is a tough job for business owners. In the current landscape of options, it can feel overwhelming to try and stand out from the crowd. Consumers are more informed than ever, and also have specific expectations and standards with their preferred businesses.

Rest assured that you have control over your marketing success. With a commitment to your brand, consistent efforts, and a willingness to adapt, you are setting your restaurant up for success in the marketplace. Here are our top seven strategies for effective restaurant marketing.

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Doing Rounds of The Kitchen Table

We hope you have enjoyed this week's fresh serve of news from the Catering and Restaurant Industry.

SCK will keep you up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.

Let us do the hard work and source the right equipment for your Restaurant or Commercial Kitchen

Our goal at SCK is to sell you products that add value to your business.

We power your kitchen!

See Brands!Call SCK


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