Marketing Doesn't Fix What's Broken

Doing Rounds of The Kitchen Table

This week's fresh serve of news from the Catering and Restaurant Industry. Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.

Marketing Doesn't Fix What's Broken

There used to be a restaurant across the street from where I live. I asked several people about it, and almost all of them said,"It's the worst restaurant I've ever been to,"" Those are mighty strong words. It's one thing for them to say they had a bad meal, but when they refer to it as the worst meal, I knew it had to be bad. As for the few who didn't say it was the worst, none of them said it was good. I asked even more people and not one said anything good about the restaurant. Nobody! What did this restaurant owner do? Ramped up his advertising and marketing. What he didn't do was fix the problem: bad food. Read more ... Original story and image on forbes.com Original story and image on clickz.com

Smartphones are enabling new kinds of experiential marketing

Smartphones are making possible new kinds of marketing experiences in restaurants, bars, stadiums and other real-world spaces. These new experiences use the mobile devices to capture and post location-specific imagery that is then shared in the location and online, to broadcast content that expands on performances, or to share fan-based content that is created in sports venues, among other techniques. Through such uses and others, smartphones — rapidly becoming turbo-charged with 5G — are turning into enablers of marketing experiences that do not otherwise exist. Read more ...

Top 7 Ways To Promote Your Restaurant Through Mobile Apps

Using mobile apps for promoting your business online is the new trend and here's how you can do it for your restaurant! Food is something that needs no marketing! Absolutely wrong. In this article, we are going to explain why food marketing is important and how apps can help you do so. Every other day, a restaurant opens in the market. There are millions of restaurants in the world. Read more ... Original story and image on mobileappdaily.com Original story and image on totalfood.com

Which Marketing Strategy Is Best For Your Restaurant?

In this day and age, there are numerous ways to market a restaurant. Often times, it can feel overwhelming when deciding which route is best for your restaurant. However, the marketing strategy that will best serve your restaurant often comes down to a number of factors including location, surrounding population, level of service/formality, etc. In this article, you'll learn about a number of different forms of restaurant marketing and the benefits and drawbacks they each have. Read more ...

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