Loyalty works both ways
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Nearly half of dining guests use loyalty apps
Nearly half of restaurant patrons engage with a loyalty program in some way.
According to the report created by PYMNTS and Paytronix, 48% of restaurant customers used loyalty programs in at least one type of restaurant during the past three surveys. The survey revealed that similar shares of consumers used loyalty programs at QSRs (42%) and restaurants with table service (43%).
Nearly 70% of QSR patrons used loyalty programs in several of the restaurants they purchased from frequently.
How to successfully implement automation and self-service in a restaurant
Every industry today has been affected by digitalisation and automation, both of which streamline processes and increase profits, and the catering industry, with players large, medium, and small looking to optimise operations and activities, is no exception.
2 ways restaurants should prepare for the 'next reopen’
To start the year, restaurants are again managing various operational issues, including if and how they should stay open. All of a sudden, after 2021, during which many consumers started eating indoors again, employee and customer safety is back in the headlines.
The good news is that even if it all feels a little like March 2020, it is not. This industry has been resilient in the face of challenges brought on by the pandemic, adopting new technologies and ways of doing business. For many brands, Omicron may mean doubling down on the marketing practice of nudging customers to use delivery and takeout orders while limiting tables available in the dining room. It may also mean adapting to drastic shifts in the labor market and navigating shortages to continue serving both employees and customers.
3 Ways to future-proof your restaurant tech stack
It’s clear that a digital transformation is no longer a "nice to have" but a necessity for future viability, and winning restaurants in the post-pandemic economy will be those that adopt modern technology approaches.
Restaurant tech has been around longer than mobile phones, which is one reason why 70% of operations teams rate their tech stack as "poor" or "fair."
Doing Rounds of The Kitchen Table
We hope you have enjoyed this week's fresh serve of news from the Catering and Restaurant Industry.
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