How to increase your coffee sales

Scottie Callaghan, one of the world's top baristas and Belaroma Coffee's head trainer, has some advice on how to not only keep your existing customers but increase sales as well.Having a skilled barista is essential, said Callaghan, and customers will remain loyal, even through price increases, if they feel they are getting a good quality, good value product delivered by professional and friendly staff.Read full story from Hospitality Magazine