How Restaurants Can Optimize Digital Signage to Increase Revenue
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Original story and image on QSR Magazine
How Restaurants Can Optimize Digital Signage to Increase Revenue
In the fast-paced world of quick-service restaurants, businesses need to stay ahead of the curve. Their customers want streamlined, convenient, and speedy service—otherwise, they’d sit down at a full-service restaurant.
Along with leveraging technologies like self-service kiosks and mobile app ordering, quick-service operators also need to focus on new advertising and engagement strategies. That requires giving a technological boost to outdated marketing campaigns.
How Restaurants Can Optimize Digital Signage to Increase Revenue
Original story and image on Next Restaurants
Marketing Your Restaurant to Allergen-Conscious Customers
Around 32 million US citizens have a diagnosed food allergy, making up 10.8% of all adults and 7.6% of all children. For these members of our communities, simple pleasures like dining out can often become clouded by fears and anxieties that restaurants may be unknowingly placing them at risk.
Much has been done for allergen-awareness in recent years, from the rise of popular health trends like gluten-free diets and increased exposure to allergen incidents through social media, but with 200,000 Americans admitted to hospital for allergic reactions to food every year, more can be done.
Original story and image on Forbes
Restaurants Are Shifting Their Attention Back To Local Marketing
In the dynamic and ever-competitive restaurant industry, there is an observable trend toward reconnecting with local communities. More restaurants are now refocusing their marketing strategies on local audiences. This shift reflects an understanding of the value of local marketing, including customer loyalty, brand recognition, and community engagement. Here's a quick look into why this shift is happening.
Restaurants Are Shifting Their Attention Back To Local Marketing
Original story and image on Shopping Centre News
Food and hospitality – the key differentiator in evolving shopping centres
The term ‘retail centre’ is definitely ‘old-hat’. Today our centres are lifestyle destinations, pleasure domes, entertainment hubs, experiential spaces… the list goes on. In this article for SCN, Allan Forsdick looks at food and hospitality as the connective tissue that binds together evolving shopping centres into the future.
The ABS’ monthly spending indicator* indicated that “household spending rose 8.2% in March compared to the same time last year.” This comes at a time when high interest rates and the cost of living are driving the conversation around dinner tables across Australia and New Zealand.
Doing Rounds of The Kitchen Table
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