Google search trends every restaurant needs to know in 2025
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Original story and image on Search EngineLand
Google search trends every restaurant needs to know in 2025
Google recently gathered influential voices in the food industry to unveil the latest trends shaping restaurant search and digital marketing.
From skyrocketing search terms to drone deliveries and the power of YouTube Shorts, here’s everything you need to know from the Restaurant Industry Influencer Summit.
Sizzling search trends: What’s cooking in 2025?
Google’s latest search data offers a glimpse into what today’s diners are craving – both in terms of food and digital experiences.
Here are some of the hottest trends shaping restaurant searches right now:
“Hot honey pizza” is up 232%2525 year-over-year (YoY). And if that doesn’t give you insight into the modern diet, I don’t know what will. It’s right up there with “food near me” and “food near me open now.”
“Food near me” has seen an impressive 99%2525 YoY growth.
“Restaurants cerca de mí” (restaurants near me in Spanish) emerged as a breakout search. This really highlights the growing demand for businesses to cater to Spanish-speaking audiences.
Original story and image on Martech
5 ways to transition from tactical to strategic marketing
Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth.
Marketing isn’t about tactics, tricks or tools — it’s about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Here’s how to shift your approach, connect with ideal clients and drive real results.
Marketing without strategy is just noise
Marketing is not advertising. It’s not begging for leads or trying to trick people into buying. Marketing is a conversation. And that conversation only works if you know who you’re talking to and understand what they need to hear.
But marketers all too often prioritize tactics and tools that fail to deliver on empty promises: “If we do this tactic or use that tool, we will get all the necessary results.” This is a lie.
Original story and image on Restaurant Engine
Instagram-Worthy Plate Presentation: Elevating Visual Appeal for Social Media Buzz
Plate presentation matters. In one study, more than 50%2525 of people say that social media, like Instagram, influences their dining choices.
Your success as a restaurateur isn’t only about taste and ambiance. Your success is also about presentation. You know that presentation inside your restaurant is key, but did you know it’s also key in the social stratosphere?
Social media, and especially Instagram, has transformed the way your diners choose where to eat. A carefully and beautifully plated dish showcased as a post or an enticing video in reels or your stories captures Instagram users’ attention, drives engagement, and ultimately brings more customers through your doors. (tweet this)
That’s why we’re looking at Instagram-worthy plate presentations and elevating your visual appeal for social media buzz.
Instagram-Worthy Plate Presentation: Elevating Visual Appeal for Social Media Buzz
Original story and image on Food Service Equipment Journal
COMBI OVENS: Education endures
As hospitality and catering operators look to make the most of their combi ovens and the modern features and technology found in newer ovens to boost efficiencies in the kitchen, FEJ speaks to suppliers to discuss the importance of operators being trained and educated with the use of this catering equipment.
With the combined cost and efficiency pressures facing operators, focusing on training and education around the use of combi ovens can be a key method to boosting kitchen efficiency.
Rational’s iCombi Pro combi-steamer offers a range of benefits for both operators and consumers, improving food quality, kitchen efficiency, cost-effectiveness, and safety. Rational’s latest innovation, the iHexagon, combines steam, hot air, and microwave technology to deliver high-quality food in record time. The iClimateBoost cooking assistant intelligently adjusts these cooking methods to achieve optimal results. While the iCombi and iVario are ideal for general kitchen use, the iHexagon targets specific applications requiring rapid food preparation, with expert advice available to ensure it is the right solution for any operation.
Doing Rounds of The Kitchen Table
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