Ghosts of restaurants are delivering food

Tips to Survive a COVID world.

This week's fresh serve of tips from around the globe to help the Catering and Restaurant Industry survive a COVID world. Keep up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.

Restaurants are dying, but their ghosts are delivering your food

It's predicted that ghost kitchens will be a $1 trillion business globally by 2030. In the before times, starting a restaurant was a big investment — location, tables, chairs, utensils, branding, marketing and hiring employees. Now, with predictions that 25% of small restaurants could close because of the pandemic, entrepreneurs are finding that all you really need is a kitchen, an online menu and a way to deliver food. Which is usually through a delivery app. Read more ... Original story on marketplace.org and image from myrecipes.com Original story and image on riverineherald.com.au

New survey of cafes reveals industry is on a cliff edge

A recent report into the current state of Australia's cafes has revealed an overwhelming majority of small hospitality businesses won’t be able to recover from recent hardship without third-party support. In Victoria 82 per cent of cafe, pubs and restaurant owners said they would need outside support to recover, while 85 per cent of NSW and 80 per cent of Queensland owners will need support. Read more ...

5 Ways Marketing Can Help the Restaurant Industry Today

Pandemic times have put marketers and local businesses to the test. Digital marketing has always been a fast-paced industry demanding quick but strategic thinking to stand out among the crowd. But 2020 has thrown curveball after curveball, putting marketers and local businesses like restaurants to the ultimate test. With social distancing guidelines and regulations varying from state to state or even city to city, marketing teams would be easy to toss up their hands in defeat. Thankfully, we’ve seen the marketing industry come together and share best practices to help us all work through the new normal. One example of this is the State of Local SEO Industry report, which surveyed 1,000-plus professionals working in local marketing, asking them 40 questions about their work in the industry. Read more ... Original story and image on fsrmagazine.com Original story and image on fsrmagazine.com

Google my Business

Services like Google My Business help businesses connect with customers across Google Search and Maps and increase customer engagement with options to view business hours, click for directions, call, view menus and photos of food, or read reviews. Restaurants can also use Reserve with Google to allow people to find and reserve a table, add their name to a waitlist, or order online for pickup or delivery—directly from a Google My Business listing. With all these options available within the search engine result page, a searcher may find what they are looking for without ever having to visit a restaurant website. Read more ...

Your Commercial Kitchens Trilogy Webinar...

Using A Combi Oven, Vacuum Sealer & Blast Chiller Will Change The Way You Cook ... Watch this webinar to find out why ... Watch here