Getting direct orders
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How To Get Customers To Order Directly From Your Restaurant
This quick guide will show you 5 strategies and tactics that will get your guests to place orders directly with your native ordering system.
Create small cards or notes that you can put into every order you get through a third party. What to put on those cards? That is the key here.
Most restaurants would include their logo, a QR code that takes them to their website, the URL of your website and maybe a discount. That makes sense, right?
Full-service restaurants are moving value to the center of the plate
Operators take a cue from QSRs, promoting early evening specials, breakfast and dinner bargains, and other inflation-fighting deals.
From family-dining chains to higher-end concepts, full-service restaurants are increasingly playing the value card this spring—a tactic that’s typically more prevalent in the quick-service space.
Why Virtual Restaurants Can’t Be an Afterthought
A mode of menu and brand innovation that gained traction during the coronavirus pandemic has since become big business for restaurants and companies that create and license concepts that don’t have brick-and-mortar counterparts.
“I think right now is a really interesting moment in time because people are getting really comfortable and used to ordering from brands that only exist online,” said Alex Canter, CEO of virtual restaurant brand platform Nextbite
The hospitality award: conquering compliance
Compliance can be a gruelling uphill battle for hospitality businesses. Heavily moderated and ever-changing, modern awards present a constant challenge, and each year many hospitality businesses are caught out for not operating in accordance with the rules.
Non-compliance and underpayments expose businesses to hefty financial penalties, as well as collateral damage to brand reputation. With so much at stake, many are fighting on the front line of compliance, particularly in the hospitality sector.
The Hospitality Industry General Award (HIGA) is particularly difficult to stay on top of when compared to other awards.
Doing Rounds of The Kitchen Table
We hope you have enjoyed this week's fresh serve of news from the Catering and Restaurant Industry.
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