Getting customers to do your marketing

4 ways to get your customers to do your marketing for you

The idea that your customer can do your marketing for you isn’t exactly a new one. For as long as businesses have existed, word-of-mouth marketing and peer recommendations have been important ways for businesses to find new customers. Today, we have more sophisticated ways to leverage our existing customer base to bring new people on board. We can use marketing techniques and tools involving social media networks, plugins, and content to make the voices of our existing customers the driving force of our communication strategies. Read more... Original story on builtin.com Original story on fsrmagazine.com

How Youth Sports Sponsorships Can Pay Off for Local Restaurants

Profit margins in the service industry are notoriously thin even during the best of times. But with the pandemic putting the squeeze on businesses everywhere, restaurants literally cannot afford to leave any stone unturned that has the potential to reveal a viable revenue stream. One of those sources is the youth sports sponsorship. For local restaurants, sponsoring a club or team is often a relatively small investment that, when approached thoughtfully, can yield impressive dividends. A sports sponsorship allows a restaurant to directly connect with its target crowd—players, parents, coaches, administrators and others. And when partnering with a local tournament or league, a business can expand its reach from just the nearby locals to visiting teams, along with their players, coaches, parents and fans. Read more...

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