Four Restaurant Digital Strategy Essentials

Doing Rounds of The Kitchen Table

This week's fresh serve of news from around the Catering & Restaurant Industry. Keep update with latest Products in Catering Equipment & Restaurant Equipment, Food Trends, & Business Tips from around the web.

Four Restaurant Digital Strategy Essentials

For most of you, efforts on your digital strategy are limited to your marketing and guest interactions, but it’s evolved into something far more comprehensive over the years. Since the advent of POS in the late ‘90s, there has been a forced march towards proliferation as pertains to the digital tools a modern restaurant operation requires. Creating a digital strategy is as much a business plan item as it is a simple marketing tool. While any arbitrary classification of the parts on the digital landscape will necessarily be flawed, we had to start somewhere. In order to demystify the various components of a good digital strategy we have identified the four basic categories of digital opportunity... Read More Four Restaurant Digital Strategy Essentials

More jobs and more shifts to result from weekend pay reform: R&CA

Industry association Restaurant & Catering Australia (R&CA) has said reforming weekend pay would create 50,600 jobs and 64,200 hours of work in the hospitality industry. A R&CA survey of 1,000 restaurant and café owners said businesses would open an additional 5.07 hours on average and employ an additional 3.15 staff on the weekend if there was reform to weekend pay. This could mean on average an additional 1.5 hours of work for part-time or casual hospitality workers on a Sunday according to the industry association... Read More More jobs and more shifts to result from weekend pay reform: R&CA

Fast Casual Summit: 4 questions restaurant brands must answer

Last month, at the Fast Casual Executive Summit outside Los Angeles, O'Brion used those cold, hard numbers to crystallize one idea in the minds of restaurant leaders about surviving in food service today: The difference between winners and losers in this game, he said, is all about differentiation. During a gathering of several hundred restaurant leaders at the ocean-side summit, O'Brion laid out the details from his research that support a short list of success factors employed by this country's biggest brands. Taken to its purest distillation, O'Brion told the audience that truly successful brands are those that have carefully considered and implemented key features that set their brand apart from its competitors... Read More Fast Casual Summit: 4 questions restaurant brands must answer

10 Examples Of Crafty And Fun Street Signs!

Grab the attention of potential customers with your signage. Restaurant signage has the unique ability to pull diners in. And, in our digital age, creative outdoor restaurant signage finds itself on the Internet, in the feeds of Facebook, Pinterest and Google images. So, your outdoor signs matter. In this article, we look at 10 examples of crafty and fun street signs. Then, stick around as we talk about outdoor restaurant signage in general... Read More 10 Examples Of Crafty And Fun Street Signs!

What Keeps You Up at Night? How to Deal With the Stress of Running a Restaurant

What keeps you up at night? This is a complicated question - especially when asked to someone working in a restaurant industry. "Is it finally time to let Sam go?" "Why are our sales slumping all of a sudden?" "Did I order enough chicken for the week?" You name it - there are a slew of thoughts that keep restaurateurs tossing and turning all night long. We reached out to a few of our fantastic customers - restaurant owners and professionals just like you - and asked them a simple question: What restaurant concerns keep you up at night?... Read More What Keeps You Up at Night? How to Deal With the Stress of Running a Restaurant

New trends in tacos

Slaves to nostalgia can still find the sort of sloppy Joe fold-overs that passed for tacos 20 years ago, but why bother? The array of cooler choices available from restaurants today is broader than Texas itself and still growing at a rapid clip, as Foursquare's ranking of the nation’s favorite taco joints attests. Here are some of the new trends in tacos that came to light in the rankings, which we examined... Read More New trends in tacos

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