Food is serious business

Rethinking Your Restaurant’s Digital Presence

The restaurant industry has been through a lot in the last year-plus. Some have pivoted and grown, while others faltered. So, what was the difference?
Restaurants must have a digital presence and strategies to ensure success because we’re not going back, only enhancing from here.
Marketing is different now for these restaurants. Riccio shared, “Most marketing dollars were spent at the top of the funnel with brand identity as a focus. Now, it’s more pay for performance. What can you do today that will result in a sell?”
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Original story and image on marketscale.com

Original story and image on fsrmagazine.com

How Tech Can Help

How Tech Can Help Restaurants Leverage Both On- and Off-Premises Demand
By leveraging advanced tech solutions, restaurants can thrive by maintaining off-premises momentum while creating enhanced in-person dining experiences during this crucial recovery period.
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Moving the kitchen to the cloud

Camile Thai Kitchen Founder, Brody Sweeney looks at the trend of restaurants using cloud or ghost kitchens to expand internationally, and the part mobile tech plays in their operation.
While many restaurant operators were familiar with the concept of cloud kitchens and virtual brands before the pandemic, these formats are now predominant in discussions on the “booming” post-pandemic hospitality industry.
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Original story and image on mobilemarketingmagazine.com

Original story and image on qsrweb.com

Applying Marketing Principles to the Restaurant Labor Shortage

Recruitment tactics that worked a year ago aren't enough today.
Could digital marketing be the key? In this webinar, executives from Chipotle, Boloco, and Valassis, a Vericast Business discuss what they and some of your restaurant peers are doing to tackle this challenge and how marketing strategies can positively interplay.
An on-demand webinar
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