Do you have a good story to tell?

Image: Bryan Mathers - 6 things every story needs- //flic.kr/p/pj8YZF Do you have a good story to tell? I have been reading Shoe Dog by Phil Knight founder of Nike. It gives an incredible insights of the struggles of starting a business from scratch. It's a good read. You see Nike didn't start off as successful company, just a man with a dream & a bunch of fanatical workers who believe. It's tale of perseverance, creativity & pushing the boundaries. In the first 7 years, their sales were doubling year on year, but they still found it difficult to keep finding the money to grow. Overnight on at least 2 occasions, their banks closed their accounts because they were scared of the rapid growth. All the money pouring in was used to fund their growth. They would borrow money to pay for a shipment of shoes, sell the shoes, pay the bank back then get more shoes. To the banks this, not a sustainable way to run a business. They were looking at the raw numbers, which to them didn't make sense. So eventually the planets align & things fall into place because Nike goes on to become a colossus brand in Sporting Shoes. I won't tell what the things were because that would spoil the book for you. Shoe Dog: A Memoir By The Creator of Nike Here's why you should read this book. A couple of endorsements from people who make know a thing or two. “A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale” Bill Gates “The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller” Warren Buffett I like to read to books. Some would say I'm voracious reader I usually read 2-3 books a week. I have bookshelves jam packed with books, but I rarely buy physical books anymore. I get them on my Kindle, so I get instant access to any book that takes my fancy. I'll let you into a secret. The real reason I get books on my iPad because it's so much easy to read because I can make the font as big as I like. Just to give you idea of what been reading I'll share my last 10 books

My Last 10 books I've Read

Shoe Dog: A Memoir By The Creator of Nike - Phil Knight

"A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world,""

Hopping over the Rabbit Hole: How Entrepreneurs Turn Failure into Success - Anthony Scaramucci

"Hopping over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment,""

Portrait of A Spy - Daniel Silva

(A good fast paced action Novel) "Silva's latest thriller. Europe is exploding, and one man must find out why ... 'Allon is the 21st century Bond ... if you haven't read Silva before, try portrait of a spy - and then go back and read the series' DAILY MAIL"

Shopper Marketing: A How-To Business Story - Paul Barnett

"The book outlines a practical approach to digital and physical shopper marketing to grow revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the ideas and tools in the second part with a real-world scenario,""

The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand - Craig Simpson

(I own these legendary marketers books so good to get a different perspective) "Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy,""

Restaurant Success by the Numbers, Second Edition: A Money-Guy's Guide to Opening the Next New Hot Spot - Roger Fields

"This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond,""

Pre-Suasion: A Revolutionary Way to Influence and Persuade - Robert Cialdini

"When it comes to persuasion, success can begin before you say a word. In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak,""

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain - Patrick Renvoise & Christophe Morin

"How can the latest brain research help increase your sales? Because people are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness,""

The One Thing: The surprisingly simple truth behind extraordinary results - Gary Keller

"You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller pay cheques, fewer promotions-and lots of stress,""

Die Trying - Lee Child

( A cracking Jack Reacher novel) "Jack Reacher, alone, strolling nowhere. A Chicago street in bright sunshine. A young woman, struggling on crutches. He offers her a steadying arm. And turns to see a handgun aimed at his stomach,""

Chaos Monkeys: Inside the Silicon Valley money machine - Antonio García Martínez

"An adrenaline-fuelled exposé of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio García Martínez, this is Liar's Poker meets The Social Network,"" Yout'll find books at Amazon It's Simple you can download the Kindle App on iPad or other mobile device. So you see from my list I enjoy Business & Marketing books with a couple of Action Thriller novels thrown in just to break things up. You'll find books at Amazon Each of these tells an engrossing story. So why am I sharing all these books with you? Apart from the fact, I believe we all need to read more. Books give valuable lessons you can apply to your business. In this competitive world, it's not just a matter of having good food you need more. Having a compelling story makes you different makes you stand out from the crowd. I look at most things from the eyes of a marketer.

Charities keep asking for money

I'm sure you're like me and get countless phonecalls & request from charities asking for money. Now I'm sure these are all worthwhile causes, but we only have so much money we can give. They're all need your money for support. But have you noticed that some charities do better than others? You see the money does not go to the neediest but the one who tells the most compelling story. Now when I mean Story, I don't mean a pack of made up lies to make your business look good. Think of your story as your narrative. It shares your Why. Your Passion Your Vision. Your Journey. Creating your own unique story can catapult your business. So take your time & craft your story. So have some fun with this. It's worth the effort. So who knows someday I might be buying & reading your Memoirs & Story. Let us know if you've got any books you think we should read, & I'll add tem to my list.

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