Digital Marketing for Restaurants (2024)
Digital marketing for restaurants offers many tactics you can leverage to leave your mark online and stand out from the crowd. With about 82% of restaurants in the US alone having a social presence, digital has become the norm for restaurants. But how to build a strong online presence?
To help you get started, we’ve asked our digital marketing experts about the best practices for a successful strategy.
Online Marketing for Restaurants: Proven Strategies
Running a functional restaurant doesn’t necessarily mean that you’re also running a successful establishment. Even if your service and food are top-notch, and you offer decent prices to customers, relying just on word of mouth to keep your eatery full is a no-go in today’s world.
Original story and image on DesignRush
Original story and image on Hospitality Magazine
How to design a commercial kitchen and select the right equipment
In the fast-paced industry that is hospitality, having efficient and reliable equipment is as important as ever to ensure your business is operating at its full potential. So when it comes to designing a commercial kitchen for your venue, its vital to take the time to consider the equipment you’re choosing.
There are many factors to consider: price, materials, durability, size, and function are just a handful. Ben Argentino is the co-founder of Yolk Group, which owns Melbourne venues Terror Twilight, Convoy, Hifi, and Tinker.
Argentino and his team are currently designing a commercial kitchen for a new venue slated to open later this year. Hospitality speaks with Argentino on the kitchen design process and the vital role that equipment plays in making sure your space is efficient and goes the distance.
How to design a commercial kitchen and select the right equipment
Lazy Work, Good Work
John D. Rockefeller was the most successful businessman of all time. He was also a recluse, spending most of his time by himself. He rarely spoke, deliberately making himself inaccessible and staying quiet when you caught his attention.
A refinery worker who occasionally had Rockefeller’s ear once remarked: “He lets everybody else talk, while he sits back and says nothing. But he seems to remember everything, and when he does begin he puts everything in its proper place.”
Original story and image on CollabFund
Original story and image on Modern Restaurant Management
Loyalty Innovation Has Evolved to Focus More on the Customer
"Top performers are personalizing and using data to segment their customer database," Kristin Lynch, Senior Director of Restaurant Strategy for Paytronix Systems. "They are differentiating, delivering an emotional connection and recognizing their most valuable customers." Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. Kristin was previously Vice President with Round Table Pizza and Director of Marketing for well-known brands such as Thorntons, Pyrex, and Craftsman Tools.
"Loyalty innovation is not always true innovation," Lynch added. "It’s not always a new method, idea, product, etc. Loyalty innovation sometimes simply is…Restaurants see others driving success with an initiative and they jump on the bandwagon, while tweaking it slightly to make it unique for their brand."
Loyalty Innovation Has Evolved to Focus More on the Customer