Digital Hospitality

Acceleration to Digital: Why Technology is Crucial for Restaurants in 2021

Customization allows guests to feel appreciated and valued. For many, restaurants and the food service industry have become truly essential, but also, have been one of the industries hit the hardest. At the same time, restaurants have been the only joy in many consumers' lives—the only thing keeping people thriving. This creates a tremendous opportunity to succeed in this new world. Restaurant owners and marketers have learned how to quickly shift, adapt, and meet customers’ needs, creating experiences dominated by technology and an enhanced focus on the digital experience and engagement. Read more ... Original story and image on fsrmagazine.com Original story and image on qsrmagazine.com

Boost Restaurant Revenue with a Smart Content Marketing Strategy

The content should be targeted at your ideal customer. According to a report by Demand Metric, content marketing efforts costs are 62 percent lower than traditional marketing, and generate up to three times as many leads. Restaurants and the wider hospitality industry have been slow to jump on the content marketing bandwagon, but with the advantages they bring restaurateurs can’t afford to be naive any longer. Read more ...

How Restaurants Are Using Interactive AR in 2021

If there’s any silver lining to the havoc that Covid-19 has inflicted on the local business community, it’s that many businesses are using this time to experiment with new digital marketing tools and solutions. Platforms dedicated to local commerce fulfillment and curbside pickup have flourished, as have mobile payments and order-ahead apps. As restaurants and other businesses look at creative ways to boost cash flow in 2021, augmented reality has come further into focus. Restaurants, retailers, and other local businesses looking to engage customers in a socially-distant way are giving AR-enabled interactive experiences a try. Read more ... Original story and image on streetfightmag.com Original story and image on fsrmagazine.com

Building a Winning Restaurant in Today’s Digital Reality

The right investments can pay off big. Savvy restaurant operators know the importance of the role played by technology in adapting the industry to new and long-running trends. But has your technology evolved to meet the challenge? Are your systems working together, and also creating revenue for your business? Read more ...

Doing Rounds of The Kitchen Table

We hope you have enjoyed this week's fresh serve of news from the Catering and Restaurant Industry. SCK will keep you up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.

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