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Customers are the lifeblood

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How Restaurants Can Use Customer Information for Marketing

Original story and image on shiftedmag.com

How Restaurants Can Use Customer Information for Marketing

Customers are the lifeblood of any business, and restaurants are no exception. After all, if people don’t come in and buy food, there is no way for the restaurant to stay in business. 

The right marketing campaign can help retain your current customers and bring in a lot of new ones, which can ultimately mean more profits. 

There are several ways restaurants can market themselves, but one of the most effective is using customer information.

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5 Hacks To Promote Your Restaurant On Social Media

Original story and image on medium.datadriveninvestor.com

5 Hacks To Promote Your Restaurant On Social Media

1. Recognisable branding

2. Photos with meaning

Photos of food really should be appetizing. Fortunately, you can show the delicacy of a medium-rare steak, the lightness of the meringue, the gentle blush of an apple pie — cheers! — using any smartphone.

3. Subscriber Engagement

In order for subscribers to want to enter the profile of a restaurant or cafe, life must be in full swing there. Contests, promotions, invited guests, broadcasts with the owner, interviews with guests.

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A game-changing approach to social media marketing for restaurants

Original story and image on digitaljournal.com

A game-changing approach to social media marketing for restaurants

Zaytech Software & Media is pleased to present their innovative strategy, 25 Ways to Use Social Media in 2022 to Boost Restaurant Sales. Zaytech, a pioneering firm known for accelerating business operations, increasing team productivity, and empowering businesses, has devised a marketing strategy specifically designed to increase restaurant sales in the modern era via social media.

According to Khalid Saleh, Zaytech CEO & Founder, “creating a social media account and simply posting updates is not enough. To truly reap the benefits of social media marketing, restaurateurs must be creative and engaging. They must think outside the box and find ways to connect with their customers on a deeper level.”

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Why Restaurants Must Prioritize the Employee Experience

Original story and image on qsrmagazine.com

Why Restaurants Must Prioritize the Employee Experience

Adopting centralized, user-friendly workforce technology can provide support to your workers while streamlining operations.

Restaurants continue to struggle with recruiting and retaining frontline workers amid nationwide staffing shortages. The restaurant workforce is short compared to pre-pandemic levels. Staffing shortages not only place a tremendous burden on managers and employees, but they severely impact the customer experience as well—threatening operations, customer loyalty, and long-term growth.  

To overcome staffing shortages, quick-service restaurant managers must focus on cultivating a technology-driven employee experience. Adopting centralized, user-friendly workforce technology can provide support to your workers while streamlining operations—benefits that help you retain employees and create a better customer experience (CX).

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Doing Rounds of The Kitchen Table

We hope you have enjoyed this week's fresh serve of news from the Catering and Restaurant Industry.

SCK will keep you up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.

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