Creating Value for 1st Time Guests
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Creating Value for First-Time Guests – Tips from PMG Consulting
In today’s challenging restaurant environment, creating value for first-time guests and turning them into repeat customers is more important than ever. One of the traditional ways restaurant operators have achieved that goal is by offering discounts, whether in the form of coupons, BOGO (buy one, get one free) promotions or loyalty clubs.
But with today’s rising food costs and other financial challenges, that approach is likely to do more harm than good to a restaurant’s bottom line.
What Australia’s minimum wage increase means for hospitality industry
A decision to increase Australia’s national minimum wage by 5.2% has been met with a mixed response by businesses in hospitality and accommodation, with some fearful that it will put a financial strain on businesses as they rebuild after the impact of the pandemic.
The Commission has delayed the increase for some ‘at risk’ industries, including hospitality and airlines, until October 1, 2022.
10 ways restaurants are embracing automation
Robots are quickly becoming the new face of labor across the restaurant industry. They’re blending smoothies, frying chicken wings and French fries, mixing drinks, brewing coffee and running food.
And restaurant chains, many of which are struggling to find employees, are embracing the labor-saving technology these machines offer.
Brand purpose is getting overlooked in loyalty programs
The latest Bond Loyalty Report reveals that membership enrollment and active memberships per person are holding steady, but loyalty cannot be forgotten when it comes to brand purpose if companies want to stand out.
According to Bond numbers, 78% of respondents once again agree that loyalty programs make them more likely to do business with brands. The report also reveals that 68% of respondents are more likely to recommend brands with good loyalty programs, and that 68% modify timing of purchases to maximize benefits received, while 66% modify brands they purchase to maximize benefits.
Doing Rounds of The Kitchen Table
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