Another bite of the cherry
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Original story and image on goodfood.com.au
Restaurants look to virtual brands for another bite at the cherry
In a post-pandemic, short-staffed world, where on-demand is the expectation, more restaurants are cooking up concepts to maximise their sales. Virtual brands, ghost kitchens and hybrid restaurants that change identity are among a new class of eateries emerging in Australia.
If it sounds a bit Silicon Valley, that's because it is. The spread of food delivery apps is a critical ingredient in the rise of these businesses, which are set to take off as owners try to outsmart a tough economic climate.
With no expensive fit-out and no front-of-house staff, delivery-only restaurants (also known as virtual restaurants) are a much cheaper proposition for business owners looking for additional revenue.
Original story and image on themarketingfolks.com
How to Create a Restaurant Website
You’ve got all the ingredients for a great restaurant, but maybe your delicious food is lacking a solid landing page online. Keep reading for a simple guide to creating a website for your restaurant from scratch.
How to Create a Restaurant Website
1. Choose a memorable domain name.
2. Add your menu and an online ordering system.
3. Connect your website with social media.
Original story and image on restaurantdive.com
How restaurants can improve customer retention and profits through a digital-first loyalty program
Today’s customers are strongly influenced in their shopping decisions by loyalty programs, incentives, and personalized promotions, yet many restaurants and quick-service restaurants (QSRs) have not fully utilized these tools. 1 As a result, they are missing out on repeat business that drives growth.2
The good news is it’s not too late. With just 22 percent of customers satisfied with the level of personalization in their loyalty programs,3 there is a tremendous opportunity to increase customer loyalty and the bottom line.
Original story and image on fsrmagazine.com
15 Ways to Drive Restaurant Visits Through Word of Mouth
The old ways still work.
In a world of fast-as-thought social media, it might be easy to forget about good old-fashioned word-of-mouth advocacy. After all, most marketing advice you find is geared toward content creation and online marketing strategy.
But your restaurant exists offline, in the real world of face-to-face communication. And here encouraging word of mouth is a cost-effective and just plain effective way to keep customers coming back.
From earning loyalty rewards to creating greater engagement with events, there is a wide variety of ways to focus on building word of mouth tactics that will promote your business and get people excited to walk through your door.
Doing Rounds of The Kitchen Table
We hope you have enjoyed this week's fresh serve of news from the Catering and Restaurant Industry.
SCK will keep you up-to-date with the latest in Catering Equipment & Restaurant Equipment, Food Trends & Business Tips from around the web.
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