All about the tik and the tok
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Original story and image on fastcasual.com
TikTok restaurant videos spurring orders, diner visits
More than half of millennial TikTok users, 53%, have visited or ordered food from a restaurant after viewing the dining location on TikTok.
When it comes to all TikTok users 38%, about 51.8 million diners, have visited or ordered food from a restaurant after seeing a video.
The survey also revealed TikTok videos are prompting users to travel longer distances for a dining experience and swaying them to spend more money than they usually would, according to a press release on the findings.
Original story and image on yahoo.com
TikTok’s Influence on Restaurants Is Only Getting Stronger
It’s easy to associate TikTok exclusively with Gen Z. That generation is tech-savvy, outspoken, and generally tends to dominate the app’s biggest trends.
But a new survey finds that millennials—yes, even elderly, decrepit millennials—are similarly reliant on the social media app, consulting TikTok to determine which restaurants are worth visiting and using the platform to share scathing reviews and glowing recommendations alike.
When it comes to seeking out dining options, TikTok is steadily replacing once dominant platforms like Google and Yelp.
Original story and image on koamnewsnow.com
Local ghost restaurant grabs foodie attention on TikTok
A local ghost restaurant is getting some fun attention on TikTok for its LOADED Baked Potatoes.
Dirty Potato is one of its “virtual brands.” While you can’t get it at a physical location, you can order online. That’s the idea behind a ghost restaurant. It’s a food service business without a dining area that offers delivery and sometimes takeout.
The fame of the Dirty Potato has reached 165.4K followers on TikTok. One video surpassed 18 million views. And as is the TikTok way, foodie fans will comment.
Original story and image on bonappetit.com
TikTok Virality Has Become a Key to Restaurant Success. It’s Not So Easy to Come By
Going viral on TikTok can bring restaurants financial wins—but success on the platform is hard to replicate.
The video social media platform’s impact on restaurant sales is already undeniable, following in the steps of Instagram and Facebook as important food marketing tools.
Of course, creating a successful restaurant has never been an exact science, and neither has internet virality. But many of those who are harnessing the power of TikTok are finding that success on the platform can be particularly ephemeral—and riding the viral wave can be challenging.
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